POOL & SPA INDUSTRY

Brand performance  
– strength with #1!

We are proud to be Australasia’s largest pool and spa care network. Being the market leader gives Poolwerx franchise owners a huge competitive advantage. Couple that with a thriving and robust industry, and you have an exciting business opportunity.

Poolwerx is a nationally recognised and loved brand that customers trust.

32+ years of experience and lots of happy franchise owners and clients
146+ retail stores in Australia and New Zealand
675+ service vans worldwide
World’s largest global pool franchise brand, with operations in  Australia, New Zealand and USA.

MARKET SIZE

Swimming pool and spa ownership around Australia, March 2023.

INDUSTRY FACTS & STATS

25,000

new inground pools built each year across Australia. (SPASA)

as of November 30, 2024

3.1M

One-in-seven Australians live in a house with a swimming pool or spa

Roy Morgan, March 2023

1.6M

Australia has an amazing 1.6 million domestic swimming pools

as of November 30, 2024

1.7bn

was the market size*, measured by revenue  in 2023

IBIS World May 2024

14%

The number of Australians living in homes with a pool or spa

Roy Morgan Aug 15 2023

6.4%

market size* growth per year on average between 2018 and 2023

IBIS World May 2024

$1.83M

The Australian on-demand home services market, valued at AUD $183.09 million in 2024, has seen significant growth.

Expert Market Research (Claight Corporation)

18.3%

The market is expected to grow at a compound annual growth rate (CAGR) of 18.30% from 2025 to 2034

Expert Market Research (Claight Corporation)

download our information Pack

What are you waiting for? Discover why Poolwerx is Australia’s leading pool maintenance brand today!

Maximise revenue
with multiple revenue streams

Every exclusive Poolwerx marketing territory unlocks access to both domestic and commercial opportunities. We provide a detailed map of pools (potential clients!) in your territory so you can target a variety of services and products, including:

Residential Pool Servicing
Commercial Contracts
Retail Sales
Mobile Services
Seasonal Opportunities
Inspections and Reports

LOCATION & GROWTH

We are expanding and growing across the globe.

Interested in a Franchise Business?

If you’re looking for a profitable franchise business in Australia – Poolwerx is your answer. Contact our friendly team to learn more.