Poolwerx Continues to Lead the Pool Care Industry

Our commitment to excellence is reflected in the feedback we receive from our clients, who consistently rank us as the top choice for various pool services.

This blog will guide you through the key findings of our recent customer research surveys, demonstrating why Poolwerx is recognised as a leader in the industry.

Understanding the Survey

To better understand our clients’ needs and preferences, we conducted the Poolwerx Brand Research Study using the 10 THOUSAND FEET online survey tool. This survey was designed to gather insights from a broad and representative sample of pool owners and decision-makers across Australia and New Zealand.

The sample size included 120 respondents each from New South Wales, Victoria, and Western Australia, 200 respondents from Queensland, and 160 respondents from New Zealand. The respondents were carefully selected to reflect the demographic diversity of pool owners in these regions, ensuring that the survey results are both reliable and representative.

Key Findings: Australia

In Australia, the survey results confirm Poolwerx as the undisputed leader in several key areas of pool care:
Unprompted Awareness: Poolwerx ranks No. 1 in unprompted awareness for pool servicing, pool testing and chemicals, fixing pool problems, and providing advice. This means that when clients think of pool services and solving pool problems, Poolwerx is the first name that comes to mind.

Market Position: Poolwerx also ranks No. 1 in terms of awareness, consideration, 12-month purchase recency, and preference for pool servicing. This confirms our clients not only recognise Poolwerx as a leading brand, but they also prefer and repeatedly choose our services.

Key Findings: New Zealand

In New Zealand, Poolwerx is growing its brand but already holds a strong market position:

Unprompted Awareness: Poolwerx is ranked No. 1 in unprompted awareness for pool servicing, fixing pool problems, and providing advice. While we rank slightly lower for pool testing and chemicals, our leadership in other areas remains clear.
Market Position: Similar to Australia, Poolwerx services are ranked No. 1 in awareness, consideration, 12-month purchase recency, and preference for pool servicing in New Zealand. These rankings underscore our ability to consistently meet the needs of Kiwi pool owners.

Customer Satisfaction: Net Promoter Score (NPS)

Customer satisfaction is at the heart of our business, and we are proud to maintain a high Net Promoter Score (NPS). NPS is a widely used metric that measures customer loyalty based on their likelihood to recommend a business.

“Our recent survey, conducted during the summer of 2023/2024, revealed that 7 out of 10 Poolwerx clients are promoters of our brand. “

This strong NPS score is a testament to our commitment to delivering exceptional service and ensuring customer satisfaction.
The survey, which was open to clients who had transacted with Poolwerx since June 2023, was conducted online between December 11, 2023, and January 8, 2024. The feedback from this survey not only helps us understand our clients’ experiences but also drives continuous improvement of our services.

Conclusion

The results of our customer research surveys reinforce Poolwerx’s position as the leading pool care network in Australia and New Zealand.

Our dedication to providing top-quality service, expert advice, and reliable solutions for all pool-related needs is what sets us apart. As we continue to grow and innovate, we remain committed to delivering on our promise of creating healthy pools where families can create lasting backyard memories.

For our advertising and marketing teams, these insights provide a solid foundation for confidently communicating our leadership position.

By referencing these well-supported statistics, we can ensure that our claims are backed by credible research, helping us to maintain transparency and trust with our clients.