Poolwerx COO Among Australia’s Top Franchise Executives
Poolwerx is proud to announce that Steve Halls, Chief Operating Officer (COO) of Poolwerx Australia & New Zealand, has been recognised among the top executives in the franchise sector. Halls has been ranked third in this year's Top 30 Franchise Executives Awards, showcasing his exceptional leadership and contributions to the franchise community.
In the past 12 months, Steve has played a pivotal role in driving the commercial success of the brand through a comprehensive strategy focused on franchise network growth, increased sales, and profitability.
His approach has led to significant milestones, including a 9% year-on-year network growth and impressive increases in average transaction value, service transactions, and equipment sales.
Steve says: “I am deeply honoured to be recognised among the top executives in the franchise sector. This achievement is a testament to the hard work and dedication of the entire Poolwerx network, as well as the unwavering support of our franchise partners. Moving forward I am excited to continue leveraging my expertise to support our franchise partners in growing their businesses and promote the benefits that being part of a franchise network can provide in achieving franchisee goals and aspirations.
In addition to driving financial success, Steve has championed innovation within the organisation. He has introduced pioneering initiatives such as the Peer-to-Peer, fostering collaboration, knowledge-sharing, and the expansion of Poolwerx' franchise network.
Poolwerx CEO Nic Brill says: “With over 22 years of experience in franchise management, Steve's impressive career reflects his passion for excellence and commitment to driving success in the competitive franchise industry. His dedication to innovation and strategic thinking continues to leave a lasting impact on the sector. As we celebrate this milestone, we are reminded of the incredible potential within our franchise community and the positive impact we can collectively make in the franchising industry.”
Steve joined Poolwerx in 2014, progressing through roles of Business Development Manager to Chief Operating Officer. He has celebrated a versatile career spanning over two decades across diverse franchises reflecting his passion for challenges and commitment to franchise excellence, including being a franchisee himself. In 2018 he achieved recognition at a national level in the CFE (Certified Franchise Excellence) Program, and National Field Manager in 2016; and 2018 FCA Awards.
